iPhone 15 Unveiled: Everything You Need to Know About the Release Date, Price, and Features

iPhone 15 Apple Event
Apple iPhone 15 Launch Event: 'Wonderlust'
Image: Apple

The iPhone 15 is out. Apple and its new phone always generate a lot of buzz.

The iPhone 15 launch at the Apple event "Wonderlust" was an electric event. Four types of new models were introduced: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. 

While past iPhone events have seen incremental improvements, such as enhancements to battery life, camera systems, and displays, this year, Apple is poised to introduce a groundbreaking change: USB-C charging for its smartphones.

This long-awaited shift could revolutionize the charging experience, not only for Apple users but also for those in the broader tech ecosystem. With the potential for greater compatibility across devices and brands, the adoption of USB-C charging signifies a bold step forward in the evolution of smartphone technology.

During the event, all eyes were on Apple to deliver a compelling package that reinvigorates interest and excitement among consumers to get their hands on the latest iPhone.

Let's dive into everything you need to know about the iPhone 15, including its release date, price, features, and specifications.

iPhone 15 colors
iPhone 15 new colors available: Black, Blue, Green, Yellow, and Pink
Image: Apple

Release Date

Apple has a tradition of hosting annual events to unveil its new products, and this year is no exception. The iPhone 15 Apple Event had taken place on September 13, 2023 (GMT+8). 

Pre-orders for all iPhone 15 models start this Friday, September 15th, and they will be available to purchase in store next Friday, September 22nd.

This timeline aligns with Apple's previous product launch patterns, ensuring that eager consumers can get their hands on the latest iPhone shortly after its grand unveiling.


The official pricing details for the iPhone 15 has been confirmed by Apple during the Apple Event. The base model of the iPhone 15 is starting at $799, a price point consistent with previous iPhone releases. iPhone 15 Plus starts from $899, iPhone 15 Pro starts from $999, and iPhone 15 Pro Max starts from $1,199. 

It's worth noting that price hikes could vary by region, with the U.S. market potentially seeing the most significant changes.

iPhone 15 Pro colors
iPhone 15 Pro and iPhone 15 Pro Max available in four colors: black, white, blue, and natural titanium)
Image: Apple


The design of the iPhone 15 promises to be a blend of familiarity and innovation. While the iPhone 15 will maintain its flat display, it features its new design with thinner bezels and curved edges reminiscent of the iPhone 11 Pro Max. This design choice could offer a unique look and feel while maintaining the device's signature sleekness.

Additionally, all iPhone 15 models feature a Dynamic Island cutout instead of the notch. This change would provide a more immersive display experience and could encourage developers to create innovative apps that take advantage of this new design element.

The camera bump on the rear of the iPhone 15 also undergoes a redesign, with larger individual camera lenses. The iPhone 15 Pro Max, in particular, features a periscope zoom lens from 3x and up to 5x, which could revolutionize long-range photography and zoom capabilities.

iPhone 15 USB-C Port
iPhone 15 USB-C Port

One notable change in design is the expected transition from the Lightning port to USB-C. Apple has gradually adopted USB-C for its other products, and with the European Union mandating USB-C for all phones by 2024, it seems inevitable that the iPhone will follow suit. 

This change will likely provide faster data transfer speeds and increased compatibility with a wide range of accessories.


Cameras have always been a focal point for iPhone upgrades, and the iPhone 15 is no exception. The standard iPhone 15 models has featured 48MP cameras, a significant improvement over previous iterations. 

This boost in megapixels could result in enhanced image quality and better low-light performance. For the iPhone 15 Pro Max, even more significant camera enhancements are in the works. 

The addition of a periscope zoom lens could provide up to 5x optical zoom, a substantial improvement over the iPhone 14 Pro Max's 3x optical zoom. Improved lenses and sensor upgrades contributes to better overall photo quality.

Battery Life and Performance

The iPhone 15 incorporates the A17 Bionic chip, a successor to the A16 chip used in the iPhone 14. However, the just-launched iPhone 15 series doesn’t meet all those criteria. Unfortunately, the iPhone 15 battery life is projected to be the same as what we saw with the iPhone 14 series. We know this because Apple’s official iPhone comparison tool tells us so. 


The iPhone 15 is set to ship with iOS 17, the latest version of Apple's operating system. iOS 17 brings a range of new features and enhancements, including improvements to Messages, Phone, and FaceTime apps, as well as the introduction of a new Journal app. 

iPhone 15 Pro and Pro Max Details

iPhone 15 Pro and iPhone 15 Pro Max Summary
Image: Apple


Apple's highly-anticipated "Wonderlust" event finally took place today. The combination of enhanced cameras, improved performance, a sleek design, and the transition to USB-C make the iPhone 15 a must-have device for many. 

However, with the price increases, especially for the iPhone 15 Pro Max, may give some consumers pause. Apple will need to carefully balance innovation with affordability to ensure the iPhone 15 appeals to a broad range of users, especially in light of ongoing economic challenges. 

In the end, the iPhone 15 showcases the company's commitment to pushing the boundaries of technology and design. 

While the iPhone 15 and 15 Pro series will be on sale from September 22 in 40+ countries, some regions such as Macao, Malaysia, Türkiye, Vietnam, and 17 other countries and regions will be able to purchase the devices from September 29 (Friday).

Our upcoming offerings are meticulously designed to not only complement but also safeguard your new iPhone 15, ensuring it remains functional and protected throughout its journey in your hands. 

As we eagerly anticipate the arrival of the iPhone 15, you can now order our iPhone 15 cases before your iPhone 15 lands in your hand! 



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