Zero Waste Fashion: Rhinoshield × Story Wear Collaborates at SS25 Taipei Fashion Week

Tapping into global fashion energy, Taiwan's top designer brands gathered at the highly anticipated Taipei Fashion Week. RHINOSHIELD, in partnership with sustainable ally Story Wear, embraced the belief of "Zero Waste Fashion" to extend its SS25 design theme, ONE , by co-launching a creative accessory collection. This collaboration uses fashion vocabularies on the runway to explore various aspects of life, conveying that "we are both unique individuals and interconnected in our destinies."

Every year, over 4.5 billion pairs of jeans and 1 billion phone cases are produced, most of which have a short lifespan, quickly discarded by fleeting trends, contributing to the pollution that drowns our blue planet.

Sustainable fashion today is no longer just slogans or a earth symbols on products. Just like the Fur Free revolution and the Cruelty-Free Beauty movement, major brands are demanded to take real actions by consumers. Inaction or superficial efforts are seen as greenwashing, irresponsible, and out of touch with the times. The key to addressing this issue lies in a "Circular Economy," from material development to recycling and remanufacturing.

Building a circular ecosystem by transforming outdated items into fashionable new creations is what Rhinoshield and Story Wear are committed to. Rhinoshield insists on using a mono-material for its phone cases, ensuring that post-recycling. There is no need for material separation or adhesive cleaning processes, avoiding material waste and contributing to achieving 100% zero-waste recycling. Story Wear focuses on utilizing recycled denim and discarded fabrics, giving new life to fashion through local tailors, women rejoining the workforce, and families affected by cerebral palsy. 

We believe the meaning of fashion lies in its ability to withstand the test of time, becoming a keepsake that accompanies you through various life journeys. When the day comes to part with an old love, it can still return in a different form in the next generation, ready to be used by you or be cherished by someone new.

The RE:Texture™ Haptic printing technology is Rhinoshield exploration of balancing "Circular Materials" and "Creative Mediums," resulting in UV performance technology. It not only creates an excellent realistic tactile experience and multi-layered light presentation, but unlike commonly found fabric, carbon fiber, or wood veneer phone cases that become difficult to recycle due to strong adhesives. Rhinoshield phone cases only require surface coating removal for direct recycling.

In the accessory collection co-created with Story Wear, there are denim patterns, indigo pattern designs, and Dadaocheng sustainable department store styles, including experimental styles featuring the RE:Texture™ Haptic printing —such as the patchwork hibiscus. The hibiscus motif, utilizing Story Wear's signature geometric patchwork technique, reveals a texture pattern with four arrowheads converging at its center, symbolizing that only when people gather their beliefs can life be rejuvenated, just like it once bloomed.

To spread this philosophy across various fields, Story Wear's launch event invited atypical models for a crossover fashion show, featuring actors, social media creators, and drag queens. This showcased that fashion should not be confined to a single rigid imagination but embrace diverse life forms. Directed by Wang Hsiao-Ti for the first time, the fashion show incorporated theatrical elements, collaborating with the Xuan Yi New Knowledge Caring Association to narrate the behind-the-scenes story of zero-waste fashion crafted by the hands of families affected by cerebral palsy.

From technology to art, from smart devices to handcrafted goods, as sustainability becomes a cross-disciplinary concern and a global trend, fashion has been redefined. It is no longer led by a select few; instead, it has become a movement integrated into our lifestyles, starting with daily choices in what we wear. Rhinoshield and Story Wear both offer in-store recycling services and provide items from circular regeneration, making it easier for everyone who desires to be friendly to nature to transform intention into action, further reshaping fashion and our future.